Susan Boyle unites the world

If you are reading this you are probably one of the 20 million (and counting) people that have watched the video of Susan Boyle singing on Britain’s Got Talent. She’s got a nice voice but is not the kind of singer I would normally listen to. I much more enjoyed seeing the reactions of the other people to her than the actual performance.

To me the story is the fact that so many people have seen this performance. Like me most do not live in Britain and only became aware of this through our global communication network. And very quickly. See Cringely’s article for a good analysis.

It used to be only big events that drew such large audiences, whether planned (e.g. World Cup Soccer/Football or the Oscars) or unplanned (e.g. political assassinations, natural disasters) and on TV. Now the internet is taking over and it is unscheduled and a lot quicker. I have no doubt that in time more people will have seen that Susan Boyle YouTube clip than those aforementioned events.

And the global audience is only going to get bigger as people connect with mobile phones as well as computers and quicker as applications like Twitter speed communication.


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